“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
Most fashion houses in the United States are based in New York City, with a high concentration centered in the Garment District neighborhood. On the US west coast, there is also a significant number of fashion houses in Los Angeles, where a substantial percentage of high fashion clothing manufactured in the United States is actually made. Beverly Hills, particularly on Rodeo Drive, is globally renowned for its fashion design and prestigious shopping. Burgeoning industries in Miami, Chicago, Dallas, and especially San Francisco have developed as well. A semi-annual event held every February and September, New York Fashion Week, is the oldest of the four major fashion weeks held throughout the world. Parsons The New School for Design, located in the Greenwich Village neighborhood of Lower Manhattan in New York City, is considered one of the top fashion schools in the world. There are numerous fashion magazines published in the United States and distributed around the world for global readership. Examples include Vogue, Harper’s Bazaar, and Cosmopolitan.
Famous Italian fashion brands include Gucci, Armani, Prada, Dolce & Gabbana, Valentino, Bottega Veneta, Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel, Etro, Fay, Fendi, Salvatore Ferragamo, Fiorucci, Genny, Iceberg, Kiton, La Perla, Loro Piana, Marni, Missoni, Moncler, Moschino, Richmond, Ermanno Scervino, Tod's, Trussardi, and Versace.
Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.
Ralph Lauren is known for his desire to control every facet of his company’s image: some of his ex-employees tell tales of a control freak with a quick temper and little patience for mistakes. In fact, the whole Lauren saga, with its many reversals of fortune and huge comebacks, was recorded with biting accuracy in the nasty, unauthorized tell-all book, Genuine Authentic.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.