In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
According to Edited, a rise in jewelled heels and Mary Janes alike aligned with the overarching trend for more "feminine apparel." The movement has been translated in many ways, from Sies Marjan's crystal-strapped courts to more kitsch jewel-dotted pumps at Moschino. Often spotted with tights and socks, you're definitely looking at this coming season's party shoes du jour.
As we all know, it is very hard to decide who are the best of the best in the fashion world. Since tastes are not comparable we decided to do a tribute to the most iconic and unique genius in fashion of all time. Since we couldn’t choose from our favorite top designers we organized them in alphabetical order. We hope you find our KOKET selection interesting and creative. This fashion designers conquered their place in the fashion world and we hope to conquer your heart with our KOKET choices, because love happens

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]


Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Range planning includes the creation of the ratio of garments to be selected in any given collection. For example, a basic range plan may be formed of four skirts, three trousers, six tops, two jackets and two dresses in three colour ways. Every collection needs a breakdown of units (garments) to enable the looks to be worn with enough combinations. If more volume sales come from tops it makes knowledge to supply more of these when editing the collection.

Famous brands and designers from France include Chanel, Louis Vuitton, L'Oreal, Christian Louboutin, Balmain, Lancôme, Givenchy, Le Coq Sportif, Cartier, Guerlain, Sonia Rykiel, Longchamp, Pierre Cardin, Kenzo, Yves Saint Laurent, Dior, Clarins, A.P.C., Jean Paul Gaultier, Lacoste, Hermès, Thierry Mugler, Lanvin, Inès de La Fressange, Quechua, Chloé, Lolita Lempicka, Nina Ricci, Rochas, Cerruti, Oxbow and Céline.
Christian Louboutin was born in France in 1963. He was expelled from school at age 16 and started working for the brilliant shoe designer Charles Jourdan two years later. In the early 1990s, Louboutin launched his own line of women’s shoes. He added his legendary red soles in 1993. The Louboutin brand is one of our favorites and his wonderful and unique shoes are all we want.

If sequins aren't your thing, add a bit of zhush to your look with playful textures. I.e. extreme fluff. To go full-feather, you'll need to forgo any concerns for a sleek silhouette and embrace the bulk. Pair an OTT coat atop a chic slip for an impactful moment you can take off once inside, or go full-throttle with a feathered dress for drama all night long.

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computerized system. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit.
Median annual wages for salaried fashion designers were $61,160 in May 2008. The middle 50 percent earned between $42,150 and $87,120.[11] The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. Median annual earnings were $52,860 (£40,730.47) in apparel, piece goods, and notions - the industry employing the largest numbers of fashion designers.[12] As of 2016,a fashion designer's median annual salary was $65,170. High end designers can earn around $92,550. In 2016, 23,800 people were counted as fashion designers in the United States. [13]

Famous Italian fashion brands include Gucci, Armani, Prada, Dolce & Gabbana, Valentino, Bottega Veneta, Roberto Cavalli, Costume National, Brunello Cucinelli, Diesel, Etro, Fay, Fendi, Salvatore Ferragamo, Fiorucci, Genny, Iceberg, Kiton, La Perla, Loro Piana, Marni, Missoni, Moncler, Moschino, Richmond, Ermanno Scervino, Tod's, Trussardi, and Versace.


In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.

It’s not hard to point out a gal that wears the cowgirl fashion style! In this particular style, there’s a few staples that are an absolute must for the wardrobe: undoubtedly an adorable cowgirl hat, typically in either some shade of brown or pink, a pair of flared blue jeans with western themed leather belt, denim jacket to match, a pair of cowgirl boots, and a few white t-shirt and plaid button-ups.

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