Fashion relates to social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. The latest music video ‘Formation’ by Beyoncé, according to Carlos, "The pop star pays homage to her Creole root.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
Celebrities like Rihanna, Lupita Nyong'o, Zendaya, and Michelle Obama have been a few of the many fashion idols in the black female community. For men, Pharrell Williams, Kanye West, and Ice Cube have also helped define modern day fashion for black men. Today’s fashion scene is not just clothes, but also hair and makeup. Recent trends have included the embracing of natural hair, traditional clothing worn with modern clothing, or traditional patterns used in modern clothing styles. All of these trends come with the long existing and persevering movement of “Black is Beautiful”.
Furthermore, political revolution also made much impact on the fashion trend. For example, during the 1960s the economy had become wealthier, divorce rate was increasing and government approved the birth control pill. This revolution inspired younger generation to rebellion. In 1964, the leg-baring miniskirt has become a major fashion trend of the 1960s. Given that fashion designers began to experiment with the shapes of garment, loose sleeveless, micro-minis, flared skirts, and trumpet sleeves. In this case, mini-skirt trend became an icon of the 1960s.
Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.
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Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.
Milan though will always be synonymous with style and fashion. Times, Sunday Times (2009)You can always spot a fashion woman. Times, Sunday Times (2013)Why not treat fashion as an art? Times, Sunday Times (2006)Yet art and fashion form a natural alliance that extends beyond mere money. Times, Sunday Times (2014)The real problem is that it is not a successful museum show about fashion and celebrity. Times, Sunday Times (2007)They also keep clobber in case it comes back in fashion. The Sun (2014)What is your one piece of fashion or beauty advice? Times, Sunday Times (2008)Then he had a moment of clarity and saw a new way to do high fashion. Times, Sunday Times (2016)Luck builds for fashion and music projects. The Sun (2016)What about fashioning something out of porridge? Times, Sunday Times (2008)Most certainly it was not the most democratic way to fashion a governing class. Peregrine Worsthorne IN DEFENCE OF ARISTOCRACY (2004)It was a style that perfectly balanced the fashion of the time. Times, Sunday Times (2015)There is no denying both women are fashion icons. The Sun (2011)We have dropped away dramatically in a similar fashion to last season. Times, Sunday Times (2013)Can you tell the difference between clothes and fashion? Times, Sunday Times (2009)Fashion is a form of cultural dialogue. Times, Sunday Times (2010)THERE'S only one fashion tribe to be in this season. The Sun (2009)She was so nervous on her first day at the fashion house that she wore a prim grey school skirt. Times, Sunday Times (2006)Russian clients are highly visible at the world 's leading fashion shows. Times, Sunday Times (2013)My mum was extremely glamorous, beautiful and very into style and fashion. The Sun (2013)It would hardly be a fashion show if there weren't a few howlers. Times, Sunday Times (2015)I became that woman through fashion. Times, Sunday Times (2009)Her efforts at the flourishing fashion house in which she is a partner keep them all in comfort, but at what personal price? Times, Sunday Times (2013)