Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For example, First Lady Jacqueline Kennedy was a fashionable icon of the early 1960s who led formal dressing trend. By wearing a Chanel suit, a structural Givenchy shift dress or a soft color Cassini coat with huge buttons, it created her elegant look and led a delicate trend.[33]
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The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[48] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Additionally, there is a long history of fashion in West Africa.[11] Cloth was used as a form of currency in trade with the Portuguese and Dutch as early as the 16th Century.[11] Locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders.[11] There was an especially strong tradition of cloth-weaving in Oyo and the areas inhabited by the Igbo people.[11]

fashion, style, mode, vogue, fad, rage, craze mean the usage accepted by those who want to be up-to-date. fashion is the most general term and applies to any way of dressing, behaving, writing, or performing that is favored at any one time or place. the current fashion style often implies a distinctive fashion adopted by people of taste. a media baron used to traveling in style mode suggests the fashion of the moment among those anxious to appear elegant and sophisticated. slim bodies are the mode at this resort vogue stresses the wide acceptance of a fashion. short skirts are back in vogue fad suggests caprice in taking up or in dropping a fashion. last year's fad is over rage and craze stress intense enthusiasm in adopting a fad. Cajun food was the rage nearly everywhere for a time crossword puzzles once seemed just a passing craze but have lasted
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