Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company. Social media plays an important role in modern-day fashion public relations; enabling practitioners to reach a wide range of consumers through various platforms.
Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.
Why you should follow: Corsica native and veteran fashion blogger Garance Doré began her blog in 2006 primarily as a place to showcase her skills as a fashion illustrator. Her blog's function quickly turned from showcasing her art and photography to writing about fashion and beauty. This is a great place to discover classic fashion with a French twist.
In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new. Companies such as MUD Jeans, which is based in the Netherlands employs a leasing scheme for jeans. This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, trade them for a new pair and start another year-long lease, or keep them. MUD is responsible for any repairs during the lease period. Another ethical fashion company, Patagonia set up the first multi-seller branded store on EBay in order to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com's "Used Gear" section.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Fashion relates to social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. The latest music video ‘Formation’ by Beyoncé, according to Carlos, "The pop star pays homage to her Creole root.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
1 : to give shape or form to : to make, construct, or create (something) usually with careful attention or by the use of imagination and ingenuity fashion a lamp from an old churn a figure fashioned from clay … delegating to the commander-in-chief the power to fashion the rules of the military justice system …— Fred Strasser Up there in the mountains old ladies … are still hooking rugs … and fashioning dainty dolls out of corn shucks.— Richard Atcheson