Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[48] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.

no pl (= manner) → Art (und Weise) f; (in the) Indian fashion → auf Indianerart, nach Art der Indianer; in the usual fashion → wie üblich; in a similar fashion → auf ähnliche Weise; to behave in a strange fashion → sich merkwürdig verhalten; did it work/have you translated it? — after a fashion → hat es geklappt/hast du es übersetzt? — so einigermaßen; to do something after or in a fashion → etw recht und schlecht machen; I can cook after a fashion → ich kann so einigermaßen kochen; a novel after or in the fashion of D.H. Lawrence → ein Roman im Stil von D. H. Lawrence; in this fashion → auf diese Weise, so

Additionally, there is a long history of fashion in West Africa.[11] Cloth was used as a form of currency in trade with the Portuguese and Dutch as early as the 16th Century.[11] Locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders.[11] There was an especially strong tradition of cloth-weaving in Oyo and the areas inhabited by the Igbo people.[11]


SYNONYMY NOTE: fashion is the prevailing custom in dress, manners, speech, etc. of a particular place or time, esp. as established by the dominant section of society or the leaders in the fields of art, literature, etc.; , style, often a close synonym for , fashion, in discriminating use suggests a distinctive fashion, esp. the way of dressing, living, etc. that distinguishes persons with money and taste; , mode, the French word expressing this idea, suggests the height of fashion in dress, behavior, etc. at any particular time; , vogue stresses the general acceptance or great popularity of a certain fashion; , fad stresses the impulsive enthusiasm with which a fashion is taken up for a short time; , rage, craze both stress an intense, sometimes irrational enthusiasm for a passing fashion
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