^ Dalto, A. (2010, September). Brands tempt female bloggers with ‘swag’. O’Dwyer's Communications and New Media: The Fashion Issue, 24(9), 12–13. Retrieved from http://www.odwyerpr.com/profiles/O%27Dwyer%27s%20Magazine%20-%20Sep.%202010.pdf in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.

Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions.[1] Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.[2] Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”[3]
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
^ Park, Jennifer. "Unisex Clothing". Encyclopedia of Clothing and Fashion. Ed. Valerie Steele. Vol. 3. Detroit: Charles Scribner's Sons, 2005. 382–384. Gale Virtual Reference Library. Web. 22 Sept. 2014. Document URL http://go.galegroup.com/ps/i.do?id=GALE%7CCX3427500609&v=2.1&u=fitsuny&it=r&p=GVRL.xlit.artemisfit&sw=w&asid=6f171eb2ab8928b007d0495eb681099c

Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway shows are a platform for her voice on politics and current events. For her AW15 menswear show, according to Water,[42] "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." Another recent example is a staged feminist protest march for Chanel's SS15 show, rioting models chanting words of empowerment with signs like "Feminist but feminine" and "Ladies first." According to Water,[42] "The show tapped into Chanel's long history of championing female independence: founder Coco Chanel was a trailblazer for liberating the female body in the post-WWI era, introducing silhouettes that countered the restrictive corsets then in favour."


A report from New York Fashion (Spring 2015) week found that while 79.69% of models on the runway were white, only 9.75% of models were black, 7.67% were Asian, and 2.12% were Latina. The lack of diversity also accounts for not only designers but models too, out of four hundred and seventy members of The Council of Fashion Designers of America (CFDA) only twelve of the members are black.[90] From the same study on New York Fashion Week, it was shown that only 2.7% of the 260 designers presented were black men, and an even smaller percentage were black female designers.[90] Even the relationship between independent designers and retailers can show the racial gap, only 1% of designers stocked at department stores being people of color. It was also found that in editorial spreads, over eighty percent of models pictured were white and only nine percent were black models. These numbers have stayed stagnant over the past few years.[90]

Independent Fashion Bloggers contains advertising and affiliate marketing links. this means that we may get commission on sales of the products that are linked to in posts on the site or in our affiliated social media accounts. We want you to know that if you follow a link and make a purchase from an affiliate site, then we will make a commission from that purchase. sponsors, brand collaborations and affiliates make this blog possible, but opinions are all our own.
Many fashion designers have come under fire over the years for what is known as tokenism. Designer or editors will add one or two members on an underrepresented group to help them appear as inclusive and diverse, and to also help them give the illusion that they have equality.[89] This idea of tokenism helps designers avoid accusations of racism, sexism, body shaming, etc.[89]
Though different textile colors and patterns changed from year to year,[20] the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were largely derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of foreign styles such as the "Steinkirk" cravat or necktie.
Social media is changing the way practitioners deliver messages,[16] as they are concerned with the media, and also customer relationship building.[60] PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping.[61] Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
Independent Fashion Bloggers contains advertising and affiliate marketing links. this means that we may get commission on sales of the products that are linked to in posts on the site or in our affiliated social media accounts. We want you to know that if you follow a link and make a purchase from an affiliate site, then we will make a commission from that purchase. sponsors, brand collaborations and affiliates make this blog possible, but opinions are all our own.
The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible.[49]
In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.[19]
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…

Susie Lau's Style Bubble has been going for over a decade and includes intelligent articles on everything from underground global fashion talent to perfume. She also provides fascinating behind-the-scenes pieces on the real work it takes to create a beautiful Chanel garment. Then there's the tongue-in-cheek Man Repeller run by Leandra Medine and her team. Its smart, witty take on fashion is refreshing. And if over-the-top clothes aren't your thing, we've also found plenty of bloggers with more pared-back styles for the minimalists. 


2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.
Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean.  “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.
Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”
The notion of global fashion industry is a product of the modern age.[29] Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

fashion, style, and fad mean the way that up-to-date people do things. fashion is used of any custom (as a way of dressing or behaving) that is widely accepted at any one time or place. It was once the fashion for everyone to wear hats. style may suggest a fashion that is approved of by people with taste. The house was decorated in the latest style. fad is used for something that is very popular and often only for a short time. Beach tennis may be just a fad.
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