The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[48] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.

The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. Historians, including James Laver and Fernand Braudel, date the start of Western fashion in clothing to the middle of the 14th century,[12][13] though they tend to rely heavily on contemporary imagery[14] and illuminated manuscripts were not common before the fourteenth century.[15] The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks,[16] sometimes accompanied with stuffing in the chest to make it look bigger.
Early Western travelers, traveling whether to India, Persia, Turkey or China, would frequently remark on the absence of change in fashion in those countries. The Japanese shōgun's secretary bragged (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years.[6] However, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing.[7] Changes in costume often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without major changes. In 8th-century Moorish Spain, the musician Ziryab introduced to Córdoba[8][unreliable source][9] sophisticated clothing-styles based on seasonal and daily fashions from his native Baghdad, modified by his own inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.[10]
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
Having good people around you who motivate, inspire and encourage you is so important. Surrounding yourself in that energy and environment is what will help you grow and really does have an impact on your mental state. So for instance if you’re leaving your set of friends and you feel more weighed down then you did before you saw them.. you need to let that shit go lol. I’m forever grateful for the people in my life but if at any point I feel they don’t add value or they have such a negative impact on me mentally especially, I know I have to let it go (as hard as it may be) you should always put yourself first. But to ma girls love ya longtime babes 😘 • • • • #manchester #manchesterstyle #styleblogger #fblogger #fashion #streetstyle #styleinspo #converse #contentcreator #ltkeurope #topshopstyle #uk #ukblogger #blogger #fashionstyle #whaiworetoday #whatiworemcr

Aiming to “amplify a greater message of unity, inclusion, diversity, and feminism in a fashion space”, Mara Hoffman invited the founders of the Women's March on Washington to open her show which featured modern silhouettes of utilitarian wear, described by critics as “Made for a modern warrior” and “Clothing for those who still have work to do”.[75] Prabal Gurung debuted his collection of T-shirts featuring slogans such as “The Future is Female”, “We Will Not Be Silenced”, and “Nevertheless She Persisted”, with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, “Shikshya Foundation Nepal”.[72] Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for “unity, solidarity, and inclusiveness during fashion week”.[76]
Even though they are often used together, the term fashion differs from clothes and costume, where the first describes the material and technical garment, whereas the second has been relegated to special senses like fancy-dress or masquerade wear. Fashion instead describes the social and temporal system that "activates" dress as a social signifier in a certain time and context. Philosopher Georgio Agamben connects fashion to the current intensity of the qualitative moment, to the temporal aspect the Greek called kairos, whereas clothes belong to the quantitative, to what the Greek called chronos.[4]
The fashion industry is seeing how 3D printing technology has influenced designers such as Iris Van Herpen and Kimberly Ovitz. These designers have been heavily experimenting and developing 3D printed couture pieces. As the technology grows, the 3D printers will become more accessible to designers and eventually consumers, which could potentially shape the fashion industry entirely.
Indeed, for the master bath, Sui chased down poppy-​patterned tiles from a company in New Zealand; a shower curtain was fashioned out of black lace sample fabric left over from one of her collections. — Vanessa Lawrence, ELLE Decor, "Tour Anna Sui’s Stunning Greenwich Village Apartment," 7 Aug. 2019 Particles of moon rock were fashioned onto plaques that included the flag of the recipient country or U.S. state and delivered in the early 1970s. — Dallas News, "How Ross Perot put up $5 million so U.S. agents could stage a sting to recover a stolen moon rock," 14 July 2019 When the home was first built, its rooms were fashioned with only a handful of windows, all quite small, in the name of keeping in heat during the cold months. — Samantha Weiss Hills, Curbed, "Entrepreneur, and beekeeper, Claire Marin opens the door to her home near New York’s Catskill Mountains," 8 July 2019 The wooden statue was fashioned out of a tree with a chain saw by a local folk artist, Ales Zupevc, known as Max. — Palko Karasz, BostonGlobe.com, "Melania Trump gets a statue near her hometown, carved by chain saw," 6 July 2019 Toile de Jouy, a house staple, was fashioned into zip-front jumpsuits and shorts with matching button-front shirts. — Roxanne Robinson, The Hollywood Reporter, "Inside the Red Carpet-Ready Dior Spring Men's Show," 22 June 2019 Cannabidiol oil, extracted from hemp seeds, has been fashioned into pills, infused lotions and other over-the-counter products. — Judith Kohler, The Denver Post, "Boulder company’s new 400,000-square-foot facility in Broomfield “will be the center of the CBD world”," 20 June 2019 Her hair was expertly fashioned to look like Maleficent from Sleeping Beauty. — Tatum Dooley, Teen Vogue, "From Kylie Jenner to Kiernan Shipka, Here's The Best Celebrity Style You Missed This Weekend," 17 June 2019 Obsidian, highly prized for its smooth finish, was fashioned in this room and used to create numerous objects, including mirrors. — National Geographic, "This Stone Age settlement took humanity's first steps toward city life," 26 Mar. 2019
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